When naming the three most important factors to consider when choosing cables, the answer is a simple mantra. Sound Quality, sound quality, and, last but not least, sound quality. Cables allow us to 'fine tune' the sound of our hi-fi set-ups, ensuring we achieve an end result that pleases the ear - a bit like adding seasoning to food to make it taste better. Or is it? A very different school of thought says a good cable simply acts as a pure neutral conduit - neither adding nor subtracting from the original signal.